What is SEO and Why Does it Matter?
Search Engine Optimization (SEO) is the process of improving your website's visibility on search engines like Google so potential customers can find you more easily. For small business owners, SEO is essential because it helps attract organic traffic—visitors who are actively searching for the products or services you offer—without needing to rely solely on paid ads. A well-optimized website builds trust, improves your online presence, and drives growth for your business.

What is Involved in Keyword and Website Planning?
Keyword and website planning are foundational steps in SEO. It starts with identifying the search terms your target audience uses (keywords) to find businesses like yours. From there, you organize your website's content around those keywords, ensuring each page addresses specific customer needs or questions. This process involves crafting clear navigation, creating high-quality and engaging content, and structuring pages to guide users smoothly while also meeting search engine criteria. Together, these efforts ensure your website not only ranks well but also serves your customers effectively.